What began in 2014 simply as an exercise to enhance customer service has resulted in the form of countrywide recognition for a job very well done.
Staff at the Table Mountain Aerial Cableway beamed with pride when it was announced at the 2015 New Generation Social & Digital Media Awards that we were being honoured as the silver winner for the best corporate website. The team at Flow Communications, which helped us craft the new corporate website, accepted the award on our behalf at the event, which took place on Thursday 21 October 2015 at the Microsoft headquarters in William Nicol Drive, Johannesburg.
It is easy to understand why our website is so highly acclaimed: the look and feel of the website is cleaner and more visually appealing than before; the content is fresh, accurate and engaging; and the responsive design allows users to easily view it on their mobile phones.
Visitors to the mountain can use the website to quickly and easily determine whether the cable car is operational or not, estimated waiting times to and from the mountain, as well as what facilities are available. Current specials, FAQs and a reliable online ticketing system are additional value-added conveniences that make browsing the site even more pleasant.
“We are thrilled with the award,” says Collette Aswegen, marketing manager at the Table Mountain Aerial Cableway. “The Cableway website attracts numerous positive comments about its user-friendliness and accessibility. Its mobile site compatibility has been a huge asset to us in reaching wider audiences. “Our successful partnership with Flow Communications continues to keep us ahead of the technological and online curve.”
The New Generation Social & Digital Media Awards recognise social and digital media experts in both agency and corporate environments, and identify and acknowledge outstanding conceptual work and campaigns.