Cape Town Mayor Patricia de Lille unveiled a large picture frame today, which provides an iconic view of one of nature’s New 7 Wonders, Table Mountain from the V&A Waterfront, to mark World Tourism Day and in the build up to World Design Capital 2014.
The 2.8m tall by 4m wide yellow frame produced by local artist Porky Hefer, is a permanent interactive artwork and is part of the Table Mountain N7W legacy project. It provides visitors with the perfect vantage point for taking a picture of themselves, friends and family with Table Mountain, as a spectacular backdrop.
The frame is located close to the Den Anker restaurant.
The frame has also been nominated to be included on the list of sites to visit as part of World Design Capital 2014, and is the first in a series of N7W legacy frames to be installed throughout Cape Town.
“The unveiling of the first New7Wonders of Nature frame means that local residents and visitors will have the opportunity to enjoy and be part of this wonderful journey that Cape Town has been privileged to relish. This will certainly make a significant contribution in maintaining and sustaining the World Design Capital spirit throughout 2014,” says Cape Town Mayor, Alderman Patricia de Lille.
“While Table Mountain defines our city, it is much greater than that. It is a natural world heritage site that belongs to all South Africans and, the world.”
The unveiling was also attended by City of Cape Town representatives, tourism stakeholders and the CEOs of Cape Town’s Big 6 who signed a Responsible Tourism Charter. By signing the Charter, the CEOs of the Big 6, Table Mountain Aerial Cableway, Kirstenbosch Botanical Gardens, the V&A Waterfront, Groot Constantia, Cape Point and the Robben Island Museum, commit to a more sustainable and responsible tourism industry in Cape Town, in line with the 2013 World Tourism Day theme, Tourism and Water: Protecting our Common Future.
David Green, CEO of the V&A Waterfront said: “This frame not only makes for great photo opportunities but is symbolic of the real partnership that underlies the Big 6 initiative. Visitors can now truly frame Table Mountain in their Waterfront experience.”
Cape Town was designated World Design Capital 2014 at the International Design Alliance Congress in October 2011. World Design Capital recognises the value of design thinking, dedicated to using design as a tool for social, cultural and economic development.
The central theme of the city’s successful bid - “Live Design. Transform Life” - focuses on the role design can play in the social transformation of the city.
“We are delighted that visitors to the V&A Waterfront will get to interact with the frame in the build up to World Design Capital 2014; it is a wonderful way to celebrate nature’s perfect design of Table Mountain,” said Sabine Lehmann, CEO of Table Mountain Aerial Cableway Company.