Throwback Thursday: the New7Wonders of Nature legacy
In our final wander down memory lane (the last of our three New7Wonders #ThrowbackThursday series – read the previous posts here and here), we look at what has happened since Table Mountain’s official inauguration as one of the New7Wonders of Nature in December 2012.
Already that year, the Cableway had seen a boost in visitor numbers. The organisation was central to the bid for the New7Wonders of Nature title, and has certainly reaped the benefits.
A record-breaking 855 000 visitors made their way to the mountain in the 2012/13 financial year, and the Cableway was also awarded SANParks’ Cape Regional Business Partner of the Year Award.
On 10 January 2014, the Cableway welcomed its 23-millionth visitor to the mountain. It has long been a tradition to celebrate every millionth visitor, and it had only taken 14 months since the previous million, a new record. The next million only took 12 months, arriving in January 2015 (and there was another in February 2016).
“The New7Wonders accolade ensured that Table Mountain took its rightful place among other natural wonders around the world, and that people added Table Mountain to their bucket lists,” said marketing manager Collette van Aswegen.
“It has given South Africans (local and domestic) further reason to visit, and we attribute this heightened awareness to the New7Wonders campaign.”
Apart from the boost in tourism, another New7Wonders of Nature legacy, tied to Cape Town’s World Design Capital 2014 accolade, was the creation of a series of yellow frames set up around the city to encourage locals and visitors to snap a photo with the iconic mountain as a backdrop, and share them with us here on the website.
There are now seven frames scattered around Cape Town: at the V&A Waterfront, Signal Hill, Blouberg, Khayelitsha, Harrington Square, the Cape Town Station and the Silo District.
Of course, the commemorative bronze plaque from the New7Wonders organisation is still proudly on display at the top of Table Mountain (at the Twelve Apostles terrace), and also remains a popular spot for photos and selfies!
Five years later since that first announcement in November 2011, we are still immensely grateful to everybody who helped us achieve this accolade, and we remain proud to belong to the New7Wonders of Nature.
If you are yet to visit Table Mountain, buy your tickets today!